Exploring how User Experience will evolve with Artificial Intelligence.

The rise of AI has caused a paradigm shift in how people interact with technology. Our interfaces may evolve, but the foundations of great design are more relevant than ever.

About Spotlight

A first-principles approach to identifying high-value AI opportunities.

1. Analyze

We break down your product into First Principles: Jobs to be Done, User Journey, and Tasks.

2. Identify

We map these elements to 8 core AI capabilities to find potential opportunities.

3. Prioritize

Opportunities are scored based on Value, Risk, and Effort to help you focus.